MGMT305 U3 IP Research Paper Example | Topics and Well Written Essays - 750 words

MGMT305 U3 IP - Research Paper ExampleThe online community is large and riddled with potential buyers and targeting the right content can help enlarge conversions and therefore sales. In particular, small and medium sized businesses are effectively employing social media channels and the web to increase their presence on the Internet thereby helping them ready awareness about their business and attract potential customers.Matts Pizzeria is a local neighborhood pizzeria situated at the corner of the street and the business is a small scale sole proprietorship owned by Mathew Pillington. The pizzeria sells ready to eat pizza pie pie and also specializes in making its own pizza dough and pizza sauce which is quite popular among the local community. The pizzeria is famous for its delicious pizza however it lacks online presence. By building an online communicate or website, Matts Pizzeria can expand and grow its business in order to build awareness and cater to the taste buds of ne ighboring pizza lovers. Wind and Mahajan (2002) describe the new digital model as being based on association rather than tangible assets as in the traditional business models. Similarly, for a successful online presence it is essential to carefully craft the content of the website or blog in order to target potential customers. The new business models define a revolutionized form of customer-business interaction at times of uncertain external environment. favorable media including Twitter and Facebook allow two way communications between business and potential consumers thereby enabling informative exchanges and real time feedback. In growth to opening a website, Matts Pizzeria can also create a Twitter account and a Facebook page for its business. This could help recruit their business and help the business to quantify its growth and success in terms of analytical metrics. Content creation plays a vital role in attracting customers on social media